Gatorade: Don't Go Down

People say Lionel Messi doesn't talk much. But Messi lets his game do the talking, and his game is telling us all something pretty profound about football and life. While other players dive and flop, Messi stays up at all costs. He's reminding us that never quitting and fighting through challenges leads to great things. And after having become one of the greatest players of all time, he might be on to something.Agency: TBWA/Chiat /Day, San Francisco