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Innocence in Danger: Sexxenger
Using real 'un-photoshopped' Messenger speech bubbles, the ad brings to life how sexual predators use social networks and messaging to contact their victims - while children are often too unsuspecting of what can be in an adult mind and see the danger. There is indeed more to this message than would meet a child's eye: only adults will recognise the phallic shape as only Parental Supervision can protect the children from what they can't see. New work from McCann London.
Integrated Creative Director: Chad Warner Related
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