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Top 6: March 9th 2016

John West: Imagine a World Without Fish

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Top 6: March 9th 2016
Sometimes we don't realise what we've got until it's gone. To educate people and help fight unsustainable fishing, John West, WWF and the Marine Stewardship Council launched a fake tuna brand. The catch? There was nothing in the cans.
The project generated hundreds of articles, mainstream news coverage and a huge response via social media. Importantly, Greenpeace Australia acknowledged the bold move by John West and now hope other companies become certified sustainable to ensure we have healthy oceans forever.Agency: Cummins, Melbourne
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Mango Communications

Rebecca Ahern – Managing Director

Amanda Sheat – Account Director

Lauren Hunt – Account Manager

Emma Paolucci – Account Coordinator


Graham Dugdale – Executive Director Commercial

Stephanie Dore-Smith – Brand Manager, Shelf Seafood

Susan Foley – Marketing Manger

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