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Top 6: March 16th 2016
Web Film
Young Minds for Gender Equality Foundation: The Business Bulge -- Conference VideoTop 6: March 16th 2016
In time for International Women's Day, DDB New York created a new ad campaign for the Young Minds for Gender Equality Foundation (YM4GE), aiming to flip the status quo of the gender pay gap. Titled "The Business Bulge," the intentionally ridiculous campaign delivers impact through awkward humor with a series of online videos, social posts and a campaign website. The first video in the series introduces the viewer to Clark Hoffman, a fictional character who has created and is now trying to sell a new product called "The Business Bulge," a product that women can wear under their clothes in order to get paid equally to their male colleagues. The video ends with the tagline, "A bulge in your pants means a bulge in your wallet."Agency: DDB New York
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