GRAND BANGKOK BOULEVARD: It's Worth Everything

Background:
SC Asset Corporation PLC is a real estate development corporation committed to perfection and customers’ satisfaction with creativity and attention to every detail.

With its strategic plan in 2016 to launch a series of product under the brand “Grand Bangkok Boulevard” (GBB) and the fact that the company was awarded the best developer by Thailand Property Award last year, SC Asset has officially started to develop a strong branding communication for GBB in order to differentiate the brand from the competitors and to become top of mind in luxury home segment.

As a result, ‘It’s worth everything” thematic campaign emphasizes on projecting the brand’s understanding towards the meaning of “home” through a symbolic object which is inestimable in term of the monetary value.

Campaign Objective:
• To strengthen SC ASSET and Grand Bangkok Boulevard luxury brand image and become top of mind in luxury home segment through a unique storytelling
• To encourage sales through a strong branding communication

Creative Concept:

“IT’S WORTH EVERYTHING”
Creative execution narrates the story of the hardest time during the World War II when there were no promises in promissory notes and banknotes were nothing but meaningless paper.
However, there was one who sacrificed his life just to protect an object overlooked by others.This is because the true value of some things cannot be priced.
Only if it fulfills your self-actualization, price means nothing.

Thus, for the most valuables and the most precious person of yours, everything is worth it.