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Top 6: March 23rd 2016

San Juan Beer: Where is my otorongo

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Top 6: March 23rd 2016
For decades, SABMIller’s San Juan beer has been, by far, the favorite beer of the Peruvian Amazon region. Since its launch, a jaguar known as "otorongo", native to the region, has been its symbol. Sadly, due to deforestation and poaching, the otorongo is now a species in danger of extinction. There are only 6.000 otorongos left in Peru. In order to change this situation, during the hugely popular February carnival, San Juan removed the jaguar from its labels and replaced it with a dog, a pig, a cow and even a rooster. Only 6 thousand bottles with the picture of the otorongo were left, for the purpose of mirroring the problem. Reactions came quickly, ranging from surprise to indignation. By FCB Mayo Lima
Credits Other credits

Client Services Director: Ernesto Melgar

Account Director: Lorena Oxenford

Account Executive: Tania Rosales

Production Director: Alonso Palomino, Andrea Lenz

Production Supervisor: Sebastian Salinas

Production House: Espíritu

Director: Tito Köster

Photography Director: Luis Zelada

Director Assistant Alessandro Mosca

Executive Producer: Paola Paz

Producer: Lorena Goyenechea

Producer Assistant: Carmen Tejada

First Camera Assistant: Ricardo Pigati

Editing: Jorge Vivanco

Post Production: Jorge Vivanco

General Field Producer: Rafael Acuña

Field producer: Jill Galindo, Jose Luis Maura

Field Production: Del Mate Producciones

Audio: La Sonora

Music: Gonzalo Polar

Client Approval: Miguel Merino

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