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SPARC (Sport & Recreation New Zealand): Drag Race

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The brief was to get young people (18-24s) more active. We knew they wouldn't do it for the sake of their health - we had to somehow make exercise fun. So we started a competition to invent new sports with the help of local comedy duo, Bill and Ben. These posters are part of an integrated campaign that launched on July 15.
Credits Other credits

Group Account Director: Jason Wells

Senior Account Manager: Rachael Schnurbusch

Account Manager: Fran Mill

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