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McDonald's: The Flood


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A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC to develop a new campaign to promote the humbly priced menu. The McFirst menu doesn’t just taste great, but also comes at the affordableprice of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and one that guarantees the intelligence ofwhoever orders it.
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