Piran & Portoroz: Salty & Soul Worthy

The "Salty & Soul Worthy"poster was created to serve as a direct marketing tool, promoting Piran & Portoroz as a great tourist destination. Piran and Portoroz are romantic, coastal medieval towns with sandy beach and picturesque hinterland covered in olive groves, vineyards and salt pans. Piran salt with Protected Designation of Origin, produced according to seven centuries old tradition happens to be the connecting element, making the two towns a whole destination and a perfect escape from stressful, big city life.Agency: Publicis / Saatchi & Saatchi Macedonia