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Top 6: July 25th 2007
Interactive

SPARC (Sport & Recreation NZ): Downhill Jousting

Top 6: July 25th 2007
The brief was to get young people (18-24s) more active. We knew they wouldn't do it for the sake of their health - we had to somehow make exercise fun. So we started a competition to invent new sports with the help of local comedy duo, Bill and Ben. This banner is part of an integrated campaign that launched on July 15. More at www.weirdworldofsports.co.nz
Credits Other credits

Group Account Director: Jason Wells

Senior Account Manager: Rachael Schnurbusch

Account Manager: Fran Mill

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