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Permanent TSB: Keep Going

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Over the last number of years Irish people have had to really dig in. Most financial brands tend to portray life in a very idealistic way.
The Irish bank, Permanent tsb wanted to portray life in a far more realistic way by showing a more human side. This film demonstrates perseverance and calls out the brand promise – KEEP GOING.
Credits Other credits

Board Marketing Director: Niall O'Grady

Head of Marketing: Lorna Farrell

Communications Lead: Suzanne Llyod

Communications Lead: Dearbhail Feehan

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