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Web Film

Huffy: Refrigerator


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Inexpensive bikes, meant for casual use, especially relaxation, are the fastest growing segment of the bike market. In 6 short spots, plus a longer intro, spokeskid Grace Blais and six other preteens enact adults’ stressed Tweets (hastagged #grownupproblems), and suggest a bike ride as a way to unwind. A releated sweepstakes offers bike prizes for the best/worst grown-up problems.
Credits Other credits

Dir. Social Media: George Potts

Assoc. Dir. Social Media: Caroline Bovalino

Media Director: Bill Zeigler

Media Planner/Buyer: Rebecca Pittman

Project Manager: Amanda Rea

Dir. Public Relations: Steve Radick

D.P., TV: Francisco Aliwalas

Colorist: Allan Stallard

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