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New Zealand Police Recruitment: Collapsed Man

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A man doubles over in pain on a street. Would you stop to help? This is the second video of the New Zealand Police campaign that aims at recruiting those who would and therefore possess the empathetic qualities needed in the job. The series by Ogilvy & Mather New Zealand explores real life scenarios that the Police deal with on a daily basis.Since launching this video via social media, there have been over 700,000 views and the campaign has featured widely in the media.
Credits Other credits

Media Director: Denelle Joyce

Social Strategist: Mike Adly

Senior Designer: Danny Carlsen

Chief Digital Officer: Paul Pritchard

Digital Producer: Janine Johnston

Creative Technologist: Ajay Murthy

Studio: Dave Preece

BTS Filming & Retouching: Jamie Wright

Editor: Gonzalo Deza, Gary Sims

Post Supervision: Martin Spencer

Colour Grader: Ben Marshall

Ethnic Consultants: Michael Jones and Jade Te Uri Karaka

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