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Top 6: April 27th 2016

Sportsbet: Hall of Names

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Top 6: April 27th 2016
Sportsbet launched "Bet Live", a real-time live-betting innovation designed to make betting and watching sport more exciting and interactive. With this new innovation the punter no longer needs to make a call and speak to an operator to place a bet in game; making it faster and easier.

This radio campaign explores the athletes' names that might have troubled or embarrassed punters previously when speaking to an operator making a live bet, in game, by phone. Agency: BMF Australia

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