Print ad: Billy Boy: air

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Can the individual carbon footprint be a stronger argument for family planning products? Introducing the social responsibility debate into the world of safe sex. Based an real statistics in this population growth rhythm, 18 years from now, only 1 in 3 or 1 in 4 people will have access to the bare necessities of life: air, water and food – the illustration of a dystopian near future just might have the necessary stopping power for a rather insensitive target.Agency: Leo Burnett Romania