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Sensodyne: Sensodyne "ICE"


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Ice and cold drinks and foods can be intimidating to those with sensitive teeth. To reinforce Sensodyne's position as the leading toothpaste for sensitive teeth, Grey created a story of the most sinister and indestructible villain of all times ice that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. We narrate this story with a petrifying monologue and soundtrack to create terror in the mind of the viewers.
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