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Experiential

China Telecom: Healthy WIFI

Healthy WIFI
Bad posture causes neck, shoulder and back pain when using smart phones for internet surfing. The symptom is known as Cervical Spondylosis. There are at least 56 million people diagnosed with Cervical Spondylosis in China. The numbers are increasing by 1 million each year and there is a trend where sufferers are getting younger.China Telecom's Healthy WIFI is an intuitive WIFI designed to correct posture when using smart phones. By connecting to HEALTHY WIFI, the smart phone will only work at an angle of 70 to 75 degrees perpendicular to the ground. WIFI will only be connected when the phone is at 70 to 75 degrees. Otherwise WIFI will disconnect automatically.Agency: Mullen Lowe
Credits Other credits

Marketing Manager - Hao Wu

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