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Loctite All Purpose Glue: Conference

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HEIMAT, Berlin, is proud to present its new global campaign „When you have a minute“ for the launch of Loctite 60 Sec All-Purpose Glue. To promote the universal, fast-acting formula of the glue, we have created a series of 3x TV spots, a PoS film and a poster flight, playing on the almost unconscious and universally established act of asking for a minute. In today’s world, where there seem to be fewer and fewer hours in a day, the core of the campaign hits just that nerve, when you have a minute, why not seize it and do something useful

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