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Ardmona: Ardmona #buyhomegrown


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This heartfelt film featuring Aussie tomato growers and their families modernises Advance Australia Fair, giving the words renewed relevance. It uses the lyrics poignantly to highlight the superb quality of our home-grown produce and encourage shoppers to be more patriotic at the shelf by choosing home-grown tomatoes over cheaper imports.Agency: Leo Burnett Melbourne
Credits Other credits

Director of Integrated Strategy: Ilona Janashvili

Strategy Planner: Emily Gould

Head of Social: Chris Steele

Associate Digital CD: Tim Shelley

GM Marketing & Innovation: Mark Connolly

Head of Brand Marketing: Anand Surujpal

Media Agency: Slingshot

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