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Top 6: May 11th 2016

Pedigree: A Dog's Story

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Top 6: May 11th 2016
In NZ there are over 9,900 dog bites a year with the most likely victims being children aged 5-9 y/o. Over 75% of these incidents happen in the home environment, with a dog that is known to the child. A lot of these incidents happen due to a lack of education around dog safety. However it is the dog that is often blamed and in most cases put down. Created in partnership with dog behaviourists and the Auckland City Council, A Dog's Story is an interactive adventure that teaches children dog safety and how to read dog behaviour. Agency: Colenso BBDO.
Credits Other credits

Colenso BBDO

Planning Director - Neville Doyle

Head of PR & Activation - Paul Gunn

Executive Digital Producer - Tim Freeman

Digital Producer - Will Thorrat

Fernando hart - Film Director

Watermark Ltd

Digital Producer/Animation - David Way

Digital Illustrator/Illustrator - Anton Petrov

Roam Ltd - Digital Development Company

Franklin Rd - Sound Design


Brand Manager - Dog and Speciality- Maria Granados

National Business Operations Manager - Debbie Lang

Marketing Director - Oliver Downs

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