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Wildlife Conversation Film Festival (WCFF): Endangered Love


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Wildlife Conservation Film Festival (WCFF), an organization that supports the protection of global biodiversity, today announced the launch of a new brand created by DDB New York – ‘Endangered Love’ – that will engage young people on the fight to save endangered species and raise awareness and funds to the cause. This initiative marks the first work for WCFF after appointing DDB New York as its pro bono agency of record in March of this year.

Instead of simply creating a campaign that encourages donations, “Endangered Love” takes a different approach to raising awareness around WCFF’s cause. DDB New York created the brand with the simple thought that the most effective way to avoid extinction is having sex.

Via an e-commerce website, the brand has launched an array of merchandise depicting humorous, slightly risqué illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style for the continuation of their species. Products range from clothes, accessories, original art work and a series of books called “Panda Sutra,” “Sloth Sutra,” “Rhino Sutra” and “Gorilla Sutra.” All proceeds will be directed to the conversation of pandas, sloths, rhinos and gorillas through WCFF.

In addition, the brand is being launched with an online animated music video that parodies the Lonely Island song, “I Just Had Sex,” in this case sung by pandas. The two minute long music video shows pandas celebrating the act of procreating in a humorous way.

A series of print ads are also being launched on Vice Magazine and Metro NYC.
Other credits

ENDANGERED LOVE CREDITS



CREATIVE TEAM



Name Icaro Doria

Company DDB New York

Position Chief Creative Officer



Name Thiago Carvalho

Company DDB New York

Position Creative Director



Name Bruno Oppido

Company DDB New York

Position Head of Art / Creative Director



Name Cara Johnson

Company DDB New York

Position Art Director



Name Diego Limberti

Company DDB New York

Position Art Director



Name Tom Mandel

Company DDB New York

Position Copywriter



Name Kelly Buckley

Company DDB New York

Position Copywriter



Name Betsy Appling

Company DDB New York

Position Art Director



Name Lindsey Dyer

Company DDB New York

Position Copywriter



Name Carlos Paboudjian

Company Freelance

Position Illustrator



Name Andrew Hurwitz

Company DDB New York

Position Copywriter



PRODUCTION TEAM:



Name Ed Zazzera

Company DDB New York

Position Head of Production



Name Amanda Van Caneghem

Company DDB New York

Position Senior Producer



Name Myles Potters

Company DDB New York

Position Producer



ACCOUNT TEAM:



Name Matthew Leach

Company DDB NY

Title Account Executive



ENDANGERED LOVE FILM:



DDB NY:



Icaro Doria, CCO & Writer

Thiago Carvalho , Creative Director & Writer

Bruno Oppido, Creative & Art Director

Tom Mandel, Writer

Diego Limberti, Art Director

Cara Johnson, Art Director

Ed Zazzera, Head of Production

Amanda Van Caneghem, Senior Producer



MUSIC:

“I Just Had Sex” written by J.Franks, J. Taccone, A. Samberg, A. Schaffer and J.Bettis

Music production company: Beacon Street Studios



LOBO.CX - ANIMATION:



Creative Director

Mateus de Paula Santos



Global Head of Production

Loic François Marie Dubois



CG Director

Diogo Kalil



Producers

Su Constantine

Aron Aguiar



Project Coordinator

Michelle Vinotti



3D Animation

Jannaina Bonacelli

Nicolas Nasser

Zé Alexandre

Derek Henriques

Mallo Ryker

Diego de Paula

Jonathan Bento

Michael Maron

Daniel Ueno



3D Modeling

Bruno Saber

Karla Ruoco



Textures

Michel Venus



Rigging

Viviane Adade

Flávio Castello

James do Carmo



Compositing

Cauê Mendes

Diogo Kalil



Render

Diogo Kalil



CG

Felipe Mattos



2D animation

Anderson Omori

Chan Tong

Rubens Belli

Belli Studio

Rubens Belli

Ana Cristina

Marcos Llussá





Clean Up

Michel Venus

Anderson Omori

Rubens Belli

Ana Cristina

Célio Vogel



Background Artists

Marcos Llussá

Chico Sanches



Concept Artists

Marcos Llussá

Rômulo de Oliveira

Michel Venus



Storyboard

Michel Venus

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