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Sunny: Life Support
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Brothers & Sisters is launching a new ad campaign for Sunny, a flexible short-term loan provider. The new TTL campaign is the first of Brothers and Sisters' work for the brand since winning the account in December 2015. The campaign sets out to challenge the perception of the short-term loan category, promoting the benefits of appropriate emergency cash relief. This first spot introduces the new character 'Sonny with an 'O,' who embodies the Sunny brand values.
Account Director: Katie Jackson & Lloyd Sampson Related
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