Outdoor ad: JetBlue: Times Square Billboard

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With the JetBlue Credit Card you’ll fly faster than you think. To illustrate this, we created the first ever Liveboard in Times Square, showing onlookers exactly how close they were to their next vacation. It utilized real-time traffic data from the Google Maps API and real-time flight data to calculate actual travel times right from our billboard. Agency: MullenLowe USA.

Category Travel, transport & tourism
Client JetBlue
Agency MullenLowe USA
Production Dummy Films
Country United States of America
Uploaded 18 May, 2016

Credits

Director
Harold Einstein
Chief Creative Officer
Mark Wenneker
Executive Creative Director
Tim Vaccarino
Executive Creative Director
Dave Weist
Creative Director
Jon Ruby
Creative Director
Enrique Camacho
Senior Copywriter
Tim Bildsten
Senior Art Director
Ryan Montgomery
Producer
Gavin Carroll
Producer
Vera Everson
Executive Producer
Sila Soyer
Executive Producer
Eric Liney
DoP
Jonathan Freeman

Other credits

Executive Director of Integrated Production: Liza Near

Director of Broadcast Production: Zeke Bowman

Group Account Director: Drayton Martin

Account Service: Chip Cook, Steph Shaw, Hayley DiMarco

Editorial: Arcade NY

Editor: Dave Anderson

Assistant Editor: Chris Angel

JetBlue: Times Square Billboard

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JetBlue: Times Square Billboard

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