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Top 6: May 25th 2016

Cia Cacique de Café Solúvel - Café Pelé: Front Page Pack

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Top 6: May 25th 2016
Coffee is one of the most beloved drinks by Brazilians. But the coffee shops have become a reference for quality, making gourmet coffee. To prove that this idea is misguided and attest that there is also quality coffee in supermarkets, the Lew'LaraTBWA created the "Front Page Pack" action and innovated with an unusual packaging for Cafe Pele, showing that the product is fresh and packaged every day. In partnership with the second largest newspaper in the country, O Estado de S. Paulo, the agency cradled 5000 vacuum packs of coffee with the cover of the daily newspaper and on the same day put them on shelves in major supermarkets of São Paulo. To confirm that the news reproduced in the package were the same newspaper, vehicle copies will be near the shelves.
Credits Other credits

Account team: Valentina Ursini, Maira Bandeira e Mariana Caruso

Planning team: Renata d’Avila, Luciana Mussato, Maria Fernanda Haddad e Murilo Chagas

Media team: Luiz Ritton, Eduardo Shinohara, Suellen Kiss, André Magalhães, Amanda Moura, Caroline Romano e Fabian Mattua.

Social Media: Nancy Sestini

Art buyer: Ale Sarilho, Sabino e Caio Lobo

Graphic Producers: Marcos Pedra e Alexandro Coelho

Agency TV Producer: Luzia Oliveira e Angela Felicio

Film Production: Dinamo

Sound Production: Punch Audio

Director of scene: Pimenta Marcell

Photo: Sergio Bronze

Client: Rodrigo França e Tatiana Godoi

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