Hotels.com: Travel Rookies- Monkey

With a huge range of deals, features and options, Hotels.com certainly lives up to its new 'The Obvious Choice' tagline. So, to launch the new positioning in Australia, and show people just how obvious it was when it came to booking your holiday, we created an integrated campaign that focused on the only people who wouldn’t use the obvious choice when travelling. The same people that make bomb jokes in airports and drink the tap water in Mexico. Travel Rookies. Agency: Host