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Coca-Cola: Second Screen Reinvented

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Coca-Cola launched a global campaign with the slogan "Taste the Feeling" which focuses on the wonderful experience of taste. Coca-Cola Israel was looking for innovative ways to celebrate the “Taste the Feeling” campaign using cutting edge technology in a way only Coca-Cola can, so they turned to their agency Gefen Team. One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep.Agency: Golden Team, Israel

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