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Integrated
Sol Hotels & Resorts: Let Your Sol Shine
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Creative agency Cubo has today announced the launch of a through-the-line campaign for Sol Hotels & Resorts, entitled ‘Let Your Sol Shine’. The campaign, which aims to unify the different hotel concepts under a fully integrated brand idea, is rolling out across outdoor, press, online, social and in-hotel in the UK and Europe.
Featuring original and distinctive creative stills and films for each of the hotel group’s brands – Sol Hotels, Sol House and Sol Beach House – the campaign aims to create an emotional connection to make Sol Hotels & Resorts stand out to sun seeking families, friends and couples. Designed to instil a feeling of joy and remind people how they feel when they are on holiday, each creative features sunrays shining through from the background of the scene. This visual metaphor for our inner joy bursting out, which is rooted in the brand’s name, also acts as a memorable call to action. The work was shot by acclaimed photographer Alex Telfer, with film footage captured by Mihali Moore.
Head of Creative Strategy: Nick Ward |
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