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SAMSONITE: Lite Cube DLX


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Samsonite has just launched its new European campaign – FOR LIFE IN MOTION, the first campaign created with Publicis Conseil. The campaign is based on a strong human insight on the way we live today: HYPERMOBILITY.
Samsonite fits in with the lifestyle of hypermobile
discerning travelers. Wherever they go, whenever they want to.
The campaign features four collections all made in
Europe and created with Curv® technology or polycarbonate
for a perfect combination between lightness, strength and elegance: Cosmolite, Lite-Shock, Neopulse
and Lite-Cube DLX.


https://www.youtube.com/watch?v=2Z8WgIO89lI
https://www.youtube.com/watch?v=9IGTGuukXlM
https://www.youtube.com/watch?v=3ct-2sqVOlM
https://www.youtube.com/watch?v=PkbxQwogT18
Credits Other credits

Art Director Assistant : Lucie Blanc-Dumont Rouyer



Account Managers : Cecile Lejeune, Charlotte Garel, Ignacio Chavez-Rodriguez, Libby Little, Clementine Finkel, Sylvie Dos Santos

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