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Lactosil: Ghost


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Lactosil, an enzyme supplement for people with lactose intolerance, launches a new campaign: Ghost. The spot claims people to stop suffering for milk by showing a woman crying in front of a window-shop because she is lactose intolerant. The idea was inspired by the love-hate relationship of those people with dairy products and uses the Ghost movie soundtrack to bring a melancholy feeling.The idea came from REF+T, agency based on Sao Paulo, Brazil.
Credits Other credits

Chief Operations Officer: Ricardo Calfat

Account Director: Fabíola Toschi

Account: Agnes Carvalho, Patrícia Lucato

Head of planning: Joice Malavolta

Chief Media Officer: Fernando Calfat

Media Director: Fernanda Gallo

Media: Daniela Caetano

Head of performance: Fernanda Andresa

Production Company: BossaNovaFilms

Director: Ale Lucas

Sound production: Ritmika

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