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Outdoor

Metsä Wood: Why Not Wood: Skyscraper


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Wood is the best way to both battle climate change and house a growing urban population. Wood, however, is a misunderstood alternative to concrete and steel even among professionals. Metsä Wood’s main product, Kerto Laminated Veneer Lumber, is light, fast and green with multiple uses in construction. Hasan, Helsinki wanted to increase awareness of Kerto and its key strengths and benefits especially among young architects.
Credits Other credits

Design Director: Joseph Bayne

1st camera assistant: Melvin Torrens



Client:

Senior Vice President Mikko Saavalainen

Marketing manager: Henni Rousu

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