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Auswide Bank: The Big-Hearted Bank

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Titled 'The Big-Hearted Bank', the campaign follows the transformation of a tiny, besieged, accountant mouse that lives inside the heart of the hero. After being rejected by a big bank, our campaign hero discovers Auswide Bank, and the tiny mouse becomes a confident young lion. The campaign signals the launch of Auswide Bank into the national market following a re-brand from Wide Bay Australia last year.Agency: Smart, Australia
Credits Other credits

Animation Studio: Eallin Tokyo, Japan

Original Music: Uncanny Valley, Sydney

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