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Top 6: July 27th 2016

IKEA: IKEA. It's that affordable - Table

Top 6: July 27th 2016
Have you ever thought about how much you spend on Coffee every week? IKEA has. And to promote IKEA's special offers sales we came up with a campaign that reminds people that beautiful Scandinavian design is as affordable as the least expensive things in their daily lives. So we changed the value of furniture and put IKEA's products right amongst those things. Instead of money, we used coffees, toothpastes, soda cans, stamps, pizza boxes and postcards as a visually striking new currency. A simple change that changed people’s perceptions. And made them see IKEA's affordability in a whole new way.Agency: Memac Ogilvy & Mather, Saudi Arabia
Credits Other credits

External Communication Manager: Taha Iqbal

Country Marketing Manager: Faisal AlGain

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