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Verizon Wireless: A Better Prepaid


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Verizon has launched its own music video version of Kelis’ 2003 hit “Milkshake” in a new digital/social media campaign that aims to show consumers that they can get simple, affordable prepaid plans on the most popular devices, without sacrificing network performance, with Verizon Prepaid.

Created by innovative cross-cultural agency the community, Verizon’s “Milkshake” takes place in a diner where a group of young business men are comparing streaming speeds. One complains that his prepaid is useless, but another guy leaps up and breaks into song with the intro, “My prepaid brings all the gigs to the plan, my network is better than yours.” The spot continues in the style of a music video, complete with dancing cops and waitresses, funny lyrics and examples of what better streaming can enable you to do – like check “cat gifs and crazy dogs, the funniest fails, and you know what? It’s selfie time. La la-la la la, no annual contract. La la-la la la, and awesome streaming. La la-la la la, watch like 12 shows.”
Other credits

Agency: the community

Co-Founder and Chief Creative Officer: Jose Molla

Co-Founder and Chief Creative Officer: Joaquin Molla

Executive Creative Director: Leo Prat

Copywriters: Fede Diaz, Ricardo Chuecos, Lyndsey Stormer

Art Director: David Uribe

Group Account Director: Ana Bermudez

Management Supervisor: Rosemary Rosas

Sr. Account Executive: Gala Pazos

Executive Director of Planning: Andrew Speyer

Senior Director of Culture & Strategy: Jeffrey Beck

VP, Integrated Production: Laurie Malaga

Executive Producer: Israel Shannon

Producer: Kelli Denyer

EVP, Chief Marketing Officer, Verizon: Diego Scotti

Director, Marketing and Brand Communications, Verizon: David Bowen

Manager, Marketing and Brand Communications, Verizon : Eleni Giatras



Production Company: Rattling Stick

Director: Traktor

Executive Producer: Joe Biggins

Executive Producer – Traktor: Richard Ulfvengren

Line Producer: Rachel Curl

1st AD: Anthony Dimino

Director of Photography: Ketil Dietrichson



Editorial Company: Beast Editorial

Executive Producer: Astrid Downs

Editor: David Blackburn



Music Company: Beacon Street Studios

Finishing Company: Method Studios

Color Company: CO3

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