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Smart: Smart Cut in


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Following the "Sorry" movie and the "Competitors" print campaign, BBDO Paris and Smart once again hit the spotlight through their new media and press campaign called "Cut in", which highlights the fact that there's only one smart that can take over another one.
Other credits

CLM BBDO

Executive creative director : Matthieu Elkaïm

Art director : Anthony Liétart

Copywriter : Sébastien Duhaud

CEO : Olivier Rippe

Managing director : Séverine Autret

Account director : Hicham Ghazaoui

Account executive : Charlotte Montrichard

Head of art buying : Marie Bottin

CGI : Jeremy Delhuvenne

Photographer : Alex Murphy

Head of planning : Loic Mercier



SMART

Marketing Director : Stephane Boutier

Brand manager smart : Hervé Poquet

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