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Top 6: June 22nd 2016
Experiential
Science World: pPhoneTop 6: June 22nd 2016
To bring to life the science fact that Urine Can Produce Electricity, Rethink Canada created a unique urinal ad made from an iPhone wired up to a hidden battery pack and a target. When a user's pee hit the target, it completed the circuit and the phone began charging. This caused the screen to illuminate which displayed the fact alongside the charging icon.
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