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Bank of Melbourne: Tower of Cards
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Turning unneeded cards into new customers. With Cardless Cash, you can get cash out of an ATM with your mobile. To demonstrate how this works, Saatchi & Saatchi Melbourne constructed a giant tower out of 10,000 unneeded bank cards. We then destroyed it, and people whose card landed within one of 9 target zones won money redeemable from an ATM via a Cardless Cash SMS code.
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