Interactive ad: France 5: Domestic Violence

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Top 6: June 29th 2016

France 5 (channel 7 of French TV) dedicated the entire day of november the 25th to the cause with documentaries, lives, debates and special editions of usual broadcasts. France 5 used all its social platforms to relay the cause before, after and during that day with posts and videos. A special TVC was created by Publicis and broadcast by the channel during serveral weeks. A website where women could anonymously testify was created for that day and still used today.
The Hashtag #violencesfemmes was created by France5 and is still use today.
November the 25th, the whole programming of the channel was dedicated to the cause with documentaries, lives, debates and special editions of usual broadcast. France 5 also created a PSA commercial aired several days on the channel and on social media. An online platform that allowed women to testify anonymously was launch and at the same time the #violencesfemmes was launch free voices.