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Volkswagen: VW Beetle Denim

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Volkswagen recently launched a new special edition Beetle – the Beetle Denim. This is the latest incarnation of the iconic Beetle Jeans model, which first made its debut in the ‘70s. With a jeans-inspired interior and denim-like convertible top, it brings street style to the road. To announce its launch, Volkswagen and Deutsch created a series of posters that show what appears to be a highway made of denim. The Beetle Denim poster series is featured at top dealerships throughout the United States and were accompanied by a social video on YouTube, Facebook and Instagram.
Credits Other credits


Vice President, Marketing: Vinay Shahani

General Manager, Marketing Communications: Jennifer Clayton

Advertising Manager: Chanel Barresi


Chief Creative Officer, North America: Pete Favat

Chief Digital Officer, North America: Winston Binch

Executive Creative Director: Todd Riddle

SVP, Group Creative Director: Heath Pochucha

VP, Creative Director: Zaid Al-Asady, Daniel Barak

Art Director: Alice Blastorah

Copywriter: Shiran Teitelbaum

Interactive Creative: Karan Dang

VP, Executive Integrated Producer: Erik Press

Senior Integrated Producer: Samantha Bonom

Partner, Director of Integrated Production: Vic Palumbo

EVP, Group Account Director: Tom Else

VP, Account Director: Alex Gross

Director of Visual Effects: Austin Meyers

Motion Designer: Luis de Leon, Ted Markovic

Lead 3D Artist: Shawn Lipowski

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