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Web Film

The Price is Right Scratchers: Dryer

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In this new campaign from David&Goliath for the California Lottery’s The Price is Right Scratchers, D&G created an unexpected :30 TV spot and series of social videos in an effort to bring the excitement of the iconic game show to life.

The TV spot – titled “Audience” – showcases a customer’s experience as he purchases the new The Price Is Right Scratchers. Faced with the task of choosing which price point to purchase, he turns to a live studio audience for help. In turn, they all scream different suggestions in an attempt to influence his decision – much like they do on the show.

Another facet of the show is brought to life through a series of social videos that portray loose change as The Price Is Right contestants, characterized by their respective presidents. (Not only were these coin contestants vital figures in US history, they’re also terrific to use for scratching.)

The campaign will run in local California markets with TV, radio, OOH and social elements. There will also be unique spots airing on gas station TVs, where studio audiences will chime in when consumers least expect it.
Credits Other credits

Founder & Chairman: David Angelo

Strategic Planning Director: Kristen Knape

Strategic Planner: Chris Kwak

Managing Director of Broadcast Production: Paul Albanese

Broadcast Producer: Jessica Gardner

Director of Business Affairs: Rodney Pizarro

Business Affairs Manager: Camara Price

Associate Business Affairs Manager: Travis Kohler

Group Account Director: Stacia Parseghian

Account Director: Janet Wang

Account Supervisor: Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Account Coordinator: Alex Petosa

Project Manager: Mike Antonellis

Chief Digital Officer: Mike Geiger

Director of Digital Production: Peter Bassett

Digital Producer: Myles Scovill

Senior Interactive Developer: Ardon Hall

Associate Developer: Mariano Echegoyen

Senior Interactive Art Director: Steven Lau

Associate Interactive Producer: Nat Wilkes

UX Lead: John Randall

Director of Print Services: Meredith Walsh

Senior Art Producer: Andrea Rosenfeld

Line Producer: Trevor Allen

Sales Representative: Irma Rodriguez |In House Reps

Assistant Editor: Doug Scott

Telecine: Company 3

Colorist: Sean Coleman

Music: Licensed c/o FremantleMedia

Mix House: Lime Studios

Sound Mixers/Engineers: Sam Casas & Joel Waters

Assistant Engineer: Stephen Fredericks

Producer: Kayla Phungglan

Social Videos:

Directors: Casey McIntyre, Kina Choi

Executive Producer: Mike Wigart

Line Producer: Stan Sawicki

Director of Photography: Yash Bhatt

Editor: Jonathan Ficcadenti

VFX Supervisor: Mike Wynd

VFX Producer: Brian Friel

VFX Team: Tim Kafka, Matthew Burns, Rodrigo Carrasco, Kathleen Kirkman, Jonathan Ficcadenti, Matt Bell, Emily Gerich, Sandra Ross, Rodrigo Jimenez, Christopher Brown, Brian Williams, Andrew Arevalo, Jacob Patrick, Andrew Price, Priya Bandodkar, Akshay Sunil Wadwalkar

Colorist: Kristopher Smale

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