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Nissan: BoltvsFlame
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To promote its sponsorship of the Olympic and Paralympic Games Rio 2016 and the arrival of the supercar Nissan GT-R to Brazil, the Japanese brand filmed in Jamaica this challenge as a minidocumentário. The project is about 2 minutes and it talks about Bolt is the fastest man in the world and its preparation for the Olympic Games in Rio de Janeiro. The sprinter also appears driving his Nissan GT-R Golden, which was created exclusively for him and is painted in color "Bolt Gold".
In the film titled "Bolt vs. Flame", created by teams of Nissan and Lew'LaraTBWA and produced by Barry Company, Bolt gets an unprecedented challenge: it is instigated by the Fire Research Laboratory to run against a flame. "I set goals for myself. Be greater, this is my goal, "sentences the Excitement of Global Director of Nissan, Usain Bolt.
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