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Portalak: Let it all out

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BELUPO is Croatia's second largest pharmaceutical company in terms of market share. One of the most popular Belupo’s products is Portalak - an osmotic laxative that is used in occasional or long-term constipation. In a series of radio ads, executed like short radio dramas, we listen to ordinary peoples confessions. Our heroes talk about a peculiar problem that lies deep down within them. They’re all stuck and carry a heavy burden. It is a hard struggle, but they must keep pushing. In the end, they let it all out. Similar executions were made in print ads, Facebook video and YouTube In Video ads.
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Digital Distributor & Planner: Marko Matejcic

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