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Under Armour: Under Armour: It Comes From Below - "Numbers"

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In the campaign film “Numbers,” Under Armour tells Harper’s story through the voice of his high school coach, Sam Thomas. As he points out the numbers that have put pressure on Harper throughout his career, we see Harper training in an empty ballpark among visual representations of those numbers frantically emerging all over – from seat numbers to scoreboards to section numbers. The film ends on a monumental shot of his feet rotating on home plate, illustrating that in a sport dominated by numbers, the genesis of Harper’s brilliance comes not from statistics, but from the first step and pivot in the batter’s box.
Credits Other credits

Chief Creation Officer Sally-Ann Dale

Global Chief Strategy Officer Jonny Bauer

Head of Strategy Harry Roman

Strategy Director Sam Matthews

Head of Communications Strategy Colleen Leddy

Communications Strategy Director Hillary Heath

Communications Strategist Kathryn Ruocco

Senior Data Strategist Anthony Khaykin

Account Supervisor Lucy Santilli

Senior Project Manager Courtney Kosup

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Found Partner, Somesuch Sally Campbell

Found Partner, Somesuch Tim Nash

Managing Director, Anonymous Eric Stern

Executive Producer, Anonymous SueEllen Clair



Editorial Final Cut

Editor: Dan Sherwen

Cutting Assitant (NY): Geoff Hastings

Assistant Editor (UK): Leila Gaabi

Executive Producer: Sarah Roebuck

Head Of Production: Jen Sienkwicz

Producer (UK): Frankie Elster

Producer (NY): Jamie Nagler



Post Production BlackSmith

Executive Producer Charlotte Arnold

Producer Megan Sweet

VFX Supervisor Iwan Zwarts



Music / Sound Design Siren / Factory

Partner and Company Director Sean Atherton

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