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Top 6: July 27th 2016
Interactive
TAC: Meet Graham conceptTop 6: July 27th 2016
The Transport Accident Commission, via agency Clemenger BBDO, Melbourne, has launched its latest road safety project, highlighting how susceptible the human body is to the forces involved in transport accidents. 'Graham', an interactive lifelike sculpture demonstrating human vulnerability, has been created by respected Melbourne artist Patricia Piccinini, who was briefed by a leading trauma surgeon and a crash investigation expert on what bodily features that might be present in humans if they had evolved to withstand the forces involved in crashes. 'Graham' also incorporates Australia's debut of Google Tango, the latest in immersive augmented reality technology. Visitors will be able to use Tango to look beneath Graham's skin and better understand how his unique features would work to cushion him from serious injury in a crash.
Google Creative Agency lead: Ross Jauncey |
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