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Top 6: July 27th 2016

E.ON: The Great LinkedIn Sunfarmer Stunt

Top 6: July 27th 2016
The aim of the activation is to promote solar energy in Sweden, encouraging more people to make the switch. It is an endorsement campaign with a difference. In The Great LinkedIn Sunfarmer Stunt, all E.ON-employees in Sweden with a LinkedIn-account were encouraged to add a new title, Solfarmare [Sunfarmer]. LinkedIn did the rest. The Swedish management team at E.ON and a large number of co-workers added the new title to their LinkedIn profiles. Tens of thousands of users on LinkedIn were reached with zero media budget. In just a few hours.

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