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Blue Point Brewing Company: 'Patchogue's Got It All'
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VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold. Directed by Brian Billow, the commercial features a local townsperson taking viewers on a tour of common-place sights around Patchogue, N.Y. that he earnestly considers to be the highlights of the small Long Island town. While he blatantly omits any mention of the world-class brewery that put the town on the map – evidence of Blue Point’s prominent presence appears in every shot - using a portrait of the town to bring home the brand’s message.
CD: Tim White |
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