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YellaWood: Break Free

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Short rationale: Campaign is a category sell. YellaWood's competitors do not advertise to consumers, and the brand enjoys a commanding share of market. The advertising does not make any claims about YellaWood in particular, but focuses instead on the unbridled joy of living and socializing outside. On your really great deck.
Credits Other credits

Colorist: Bill Gabor

VO: Bruce Jacobson

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