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Dove: What is your daughter searching for?

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Parents want to believe that their daughters are happy, confident and immune to the social pressures surrounding body image. But what if you could see what your daughter is really searching for online? Would it tell you a different story about her self-esteem?

We brought a group of parents into a classroom for a different kind of lesson – a search history lesson to understand what girls their daughter’s age are really searching for online, and what that could mean for their self-esteem.
Credits Other credits

TVC Credits:

Director - Cybele Malinowski

Production Company - Network

Client Credits:

Vice President & Chief Marketing Officer - John Broome

Senior Brand Manager - Tessa Black

Assistant Brand Manager - Gillian Choo

Media Agency - PHD

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