Coopers Brewery: Coopers Brew Beard

Today's craft beer drinking, hirsute hipster might believe they’re at the forefront of some alternative cultural movement, but the fact is it's been done before, and better!Way back in 1862 Thomas Cooper was rocking an absolute beast of a chin curtain while he perfected the craft brew that would give rise to Australia's oldest, family owned brewing dynasty Coopers Brewery.
So when Coopers decided to release that same original recipe in the form of a home brew concentrate, they wanted to remind all the skinny jeaned, fixie riders out there that a real brew beard isn’t something you grow, it’s something you earn.Agency : Showpony, Adelaide