TV ad: Rebel Sport: Malakai Behind the Scenes Film

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Like an emotionally charged, locker room pre-test pep talk, Ogilvy NZ's campaign featuring professional athlete Malakai Fekitoa and Detroit based motivational speaker, Eric Thomas, illustrates WHY fierce motivation can be a powerful driving force to defy odds and prove even the staunchest of critics' wrong.

Category Sportswear
Client Rebel Sport
Agency Stanley St
Production FINCH
Country New Zealand
Uploaded 31 August, 2016

Credits

Director
Dave Ma
Executive Creative Director
Regan Grafton
Senior Art Director
Darran Wong Kam
Senior Copywriter
Anne Boothroyd
Producer
Claire Perkins
Copywriter
Paul Hankinson
Art Director
Pete Force
Agency Producer
Amanda Kabel
Sound
Liquid Studios
Sound Design
Craig Matuschka
Group Account Director
susan browne
Account Director
Daniele Lowe
DoP
Marty Williams
Composer
Pete Van der Fluit
Editor
Julian Currin
Photographer
Jamie Wright

Other credits

Planning Director – Ben Fielding

Head of Design – Nathan Chambers

Music Composition – Pete Van der Fluit

Music Producer – Tamara O’Neill

Mike Adly – Social Strategist

Oliver Maisey – Social ECD, Culture

Steven Orsbourn – Head of Content, Culture

Paul Pritchard – Chief Digital Officer

Janine Johnston – Executive Producer

Terry Yee – Head of Digital Design

Mariel Schroder – Designer

Cameron Wells – Producer

Francine Chong – Developer

Jonathan Luis – Developer

Rebel Sport: Malakai Behind the Scenes Film

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Rebel Sport: Malakai Behind the Scenes Film

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