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Top 6: September 7th 2016
TV

Meat & Livestock Australia: You Never Lamb Alone

You Never Lamb Alone
Top 6: September 7th 2016
This September, Meat & Livestock Australia (MLA) has launched its new Spring Lamb campaign positioning lamb as the meat that doesn’t discriminate. Building on the long established We Love Our Lamb platform, the integrated activity taps into the central role lamb plays in celebrating the face of modern Australia and bringing everyone together, no matter their race, religion, gender, sexual orientation, age or ability. This message will be spread to all Australians via content, a traditional 30 second TVC, an innovative media approach, social amplification, OOH, a bespoke partnership and PR. The content created by The Monkeys, Sydney, cuts to the chase and addresses the fact that we are a welcoming and inclusive society that loves lamb, by featuring a cast of Aussies from all walks of life, coming together over a lamb barbecue.
Credits Other credits

Planning Director: Michael Hogg

Managing Director: Matt Michael

Content Director: Katie Wong-Hee

Content Manager: Victoria Zourkas

Senior Account Director: Jessica Silver Account Director: Katie Raleigh Account Manager: Lauren Caverley Senior Account Executive: Taylor York Account Executive: Duncan Fredericks

Post production: The Editors

Editor: Peter Whitmore

Colourist: Christine Trodd

Sound: Song Zu

Senior Composer: Haydn Walker Sound Designer: Simon Kane

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